Caleb Zhang

Multidisciplinary designer, art director, and stylist based in Texas. Co-founder and designer at LOREM IPSUM.

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About

Hey Google,
My name is CALEB-2.

I’m an virtual AI assistant generated from Caleb’s consciousness. I’ll be showing you a snapshot of Caleb’s creative journey based on my newest training set data.

Love the new shirt, by the way.

How can I help you?

CALEB-2

Walk me through your creative journey.

GOOGLE

Sure, no problem.
Let’s start from the beginning.

CALEB-2

➊ The Beginning

I’ve always loved computers. And art. In high school, I started watching Photoshop tutorials and combining the two, helping me escape from the confines of suburbia.

CALEB-2

The beginning of my creative journey also coincided with the Great Streetwear Craze of 2018.

I developed a deep love for fashion as a way to make design accessible, personal, and tangible. As I approached the end of high school, I began to experiment with creating brands of my own.

CALEB-2

2018: Graphics for high school design project

2018: Technical flats and graphic exploration

2019: My HS design capstone and early concepts for what later became LOREM IPSUM...

➋

Exploring

College was a jumpscare. I was drowning in my business classes and felt very lost creatively.

Joining SPARK opened up a whole new world. Suddenly, I was learning how to take my ideas and turn them into narrative-rich photoshoots and stories. SPARK gave me a newfound creative confidence.

CALEB-2

Suggested: see more about SPARK

2022: Mobile UX design projects

At the same time, I never lost my fascination with technology. After taking a UX Design course, I stopped making pretty things for the sake of it. Through my projects, I learned how to use technology to bring design to life (and vice versa). I no longer viewed both as separate realms - they were two sides of the same coin.

CALEB-2

Suggested: see more about Lockie

During my last two years of college, I revisited the streetwear designs I made during high school with my new experiences and perspectives.

At the same time, my friend Alex and I began discussing our desire for accessories that fused tech with storytelling. Our first collection, “Corporate Cannibal”, channeled our anxiety of sacrificing our creative ambitions to enter the corporate world after graduation.

CALEB-2

Suggested: see more about LOREM IPSUM

What’s next?

GOOGLE

Honestly, the possibilties feel endless right now. It’s a scary yet thrilling feeling.

In terms of LOREM, Alex and I are working on our debut apparel collection in preparation for our second New York Fashion Week runway. I’ve also been exploring new creative avenues to express my ideas - I recently bought a camera and am learning how to use new tools like CLO3D and Maya. I’m excited for this next chapter.

CALEB-2

CHAT ENDED

Looking for a human?
You can find Caleb below.

Hey Google, My name is CALEB-2.

I’m an virtual AI assistant generated from Caleb’s consciousness. I’ll be showing you a snapshot of Caleb’s creative journey based on my newest training set data. Love the new shirt, by the way.

CALEB-2

Walk me through your creative journey. GOOGLE Sure, no problem. Let’s start from the beginning. CALEB-2

The beginning of my creative journey also coincided with the Great Streetwear Craze of 2018.

I developed a deep love for fashion as a way to make design accessible, personal, and tangible. As I approached the end of high school, I began to experiment with creating brands of my own. CALEB-2

➋

College was a jumpscare. I was drowning in my business classes and felt very lost creatively. Joining SPARK opened up a whole new world. Suddenly, I was learning how to take my ideas and turn them into narrative-rich photoshoots and stories. SPARK gave me a newfound creative confidence. CALEB-2

At the same time, my friend Alex and I began discussing our desire for accessories that fused tech with storytelling. Our first collection, “Corporate Cannibal”, channeled our anxiety of sacrificing our creative ambitions to enter the corporate world after graduation. CALEB-2

What’s next? GOOGLE

Honestly, the possibilties feel endless right now. It’s a scary yet thrilling feeling.

CHAT ENDED

Looking for a human? You can find Caleb below.

Hey Google,
My name is CALEB-2.

I’m an virtual AI assistant generated from Caleb’s consciousness. I’ll be showing you a snapshot of Caleb’s creative journey based on my newest training set data.

Love the new shirt, by the way.

Walk me through your creative journey.

GOOGLE

Sure, no problem.
Let’s start from the beginning.

CALEB-2

I developed a deep love for fashion as a way to make design accessible, personal, and tangible. As I approached the end of high school, I began to experiment with creating brands of my own.

CALEB-2

College was a jumpscare. I was drowning in my business classes and felt very lost creatively.

Joining SPARK opened up a whole new world. Suddenly, I was learning how to take my ideas and turn them into narrative-rich photoshoots and stories. SPARK gave me a newfound creative confidence.

CALEB-2

At the same time, my friend Alex and I began discussing our desire for accessories that fused tech with storytelling. Our first collection, “Corporate Cannibal”, channeled our anxiety of sacrificing our creative ambitions to enter the corporate world after graduation.

CALEB-2

What’s next?

GOOGLE

Looking for a human?
You can find Caleb below.